A popular Netflix Show, “Tidying Up with Marie Kondo” is centered around a few basic principles and taking audiences by storm. The first principal of Kondo’s method of keeping things tidy and never excessive is to simply evaluate whether or not it “sparks joy.” For a small business owner, joy might not mean the same thing at work that it does at home. In the lower middle market, joy is often found in a business’ ability to sustain growth and continue to set and achieve business goals.
Sparking joy in your small business does not simply come from cleaning things up, but it does not hurt your chances. For many in the lower middle market, tidying up your goals and day to day operation can be the easiest way to get things back on track after a bit of clutter and confusion. One essential way to handle a bit of spring cleaning in your business practices and actions can be to firm up what ends you look to meet with your marketing tools. Social media, for example, is a bit of a false frontier. What looks like a vast digital space is actually a carefully calculated, planned approach to creating content to promote your services. Rather than aimlessly retweeting and posting things somewhat related to your business, tidy things up by creating a plan that defines what it is you want from your social media marketing efforts. You will “find joy” in a clear set of expectations on which to base your marketing benchmarks on, simultaneously offering you further insight to your core audience.
Additionally, it’s important to tidy up your goals for your business as a whole. Rather than eliminating things to clear up space, make a clear and concise list of specific areas you wish to address in the coming weeks or fiscal quarter. This allows you, even if you break things up into multiple pieces, a full view of what is to come and what it will take to get there.
SA Capital Partners can help you “find joy” in the New Year while you clean up your business-related goals. The lower middle market is a special sector of business that SA Capital Partners has worked in for a long time, and with that experience comes a knowledge that can help you stay firm in your goals and clear in what you need to do to reach them. From capital raising to selling your small business, SA Capital Partners is your tool for mastering the lower middle market.
About SA Capital Partners:
SA Capital Partners is an innovative financial services firm that specializes in mergers & acquisitions advisory and capital raising for lower middle market businesses. We aspire to give all the tools necessary to complete any transaction. SA Capital Partner’s financial services industry specialists provide comprehensive, integrated solutions to banking transactions. Our breadth of services and industry knowledge allow us to understand each client’s unique business needs. Our goal is to make all financial services available to every small business. Website: www.sacapitalpartnersllc.com Phone: (212)-235-2761 Email: info@sacapitalpartnersllc.com #sacapitalpartners #sacapital #sacapitalpartnersllc