This one's for the entrepreneur strongly considering a dive into the lower middle market and a new business. Opening your own business isn't about the economy. Yes, piles of statistics report that small business owners are backbone employers of these United States. Just as many other numbers hollow this rosy mom-and-pop scenario right out. Thing is, all that probably isn't too important to you. Opening your own business isn't about boosting the economy or revitalizing Main Street. It's about self-employment. It's about being your own boss, building something and (hopefully) finding a passion that drives you out of bed every morning and keeps you up late at night. The tough thing is figuring out what, exactly, to do for that passion. Just like writing a novel or designing an invention, the first step to opening a new business is having the idea. What will your small business do? That might just be the hardest part of all.
The best businesses meet a customer's needs. They don't have to talk you into buying anything, you already want what they're selling. This is the approach that made Uber such a roaring success. All across the country people needed a better way to get around their cities. Uber didn't invent that problem, it came along with a solution. So, start there. Think about what bugs you. What eats up your time during the day? What costs you money, or strikes you as something that just could be done better? Sometimes it's groundbreaking, like realizing that people need a reliable way to find things online. Other times it's as simple as realizing that your neighbors all have a long walk to the store. Either way, the smart money says you're not the first person to have this problem.
If this problem is shared, then don’t focus on the solution so much as the actual audience you’re looking to serve. Take a break from thinking about your product and start thinking about your customer. Who do you want to sell to? Reframing your problem this way can let you look for opportunities in your chosen market. If you like doing business with lawyers, now you can start looking for things that the legal field needs. If you want to market to model plane hobbyists, figure out what makes that industry work or fail. Knowing who will buy your product can help you think about the market through their eyes. Ask yourself a few key questions: Why do you want to sell to this audience? What problems do they have? What luxuries do they want? What would make their lives easier? What kind of spending power does this audience have? All of these questions will help to put your business into perspective.
Perspective also comes from working with experts not only in the lower middle market but also in the development of businesses large and small. SA Capital Partners know each and every step necessary to a successful start-up, and best of all, they’re interested in you as a person, not just a company. From start to skyrocketing success, SA Capital Partners are your secret weapon to conquering the lower middle market.
About SA Capital Partners:
SA Capital Partners is an innovative financial services firm that specializes in mergers & acquisitions advisory and capital raising for lower middle market businesses. We aspire to give all the tools necessary to complete any transaction. SA Capital Partner’s financial services industry specialists provide comprehensive, integrated solutions to banking transactions. Our breadth of services and industry knowledge allow us to understand each client’s unique business needs. Our goal is to make all financial services available to every small business. Website: www.sacapitalpartnersllc.com Phone: (212)-235-2761 Email: info@sacapitalpartnersllc.com #sacapitalpartners #sacapital #sacapitalpartnersllc